Factors Affecting Egyptian Consumer Preferences for Preserved Fresh Milk: A Case Study of the Damietta Governorate

El-Zakzouk, Hajar; Nour Eldein Hammad, Mohamed; Mahmoud, Eman

doi:10.21608/djas.2025.410437

Factors Affecting Egyptian Consumer Preferences for Preserved Fresh Milk: A Case Study of the Damietta Governorate

Document Type : Original research papers

Authors

¹ Department of Food Science, Faculty of Agriculture, Damietta University, Egypt, Egypt.

² Department of Food Science, Faculty of Agriculture, Damietta University, Egypt

³ Department of Food Science, Faculty of Agriculture, Damietta University, Egypt,

10.21608/djas.2025.410437

Abstract

This investigation aims to assess consumer preferences and the influence of sociodemographic characteristics on preserved fresh milk. To the best of our knowledge, this is the first study conducted on dairy consumers in Damietta Governorate, Egypt. A total of 385 participants were interviewed and divided into two groups: sterile milk consumers and pasteurized milk consumers. All sociodemographic factors except gender showed significant differences between the two groups of milk consumers. Four factors, including price, nutritional value, producing company, and package shape and size of preserved milk, were identified as key influencers of consumer preferences for two types of preserved milks. Price was the most important factor for consumers when selecting a type of milk. High-value products like ice cream, cheese, and yogurt should be the focus of the dairy industry's businesses to achieve high turnover and profitability. Stakeholders should consider the significant findings this study offers on consumer behavior before making any choices.

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